MediaBuyerPlanner: Shop Scan Save, a mobile-based loyalty program in the U.K., is launching a nationwide advertising campaign, writes Talking Retail.
An alternative to paper coupons, Shop Scan Save is a combination of mobile phone technology and EpoS payment systems, allowing consumers to receive savings and offers from advertisers by sending text messages. Shoppers sign up by texting a standard shortcode; a barcode ID is then sent by SMS to the user’s mobile phone, after which they receive regular, personalized SMS offers. When they redeem the coupons, a user presents a membership ID, which is scanned at the register.
The ads for Shop Scan Save will appear on MTV, VH1, TMF and Paramount, beginning October 17.
Related stories:
- Coupon-Redemption Conventional Wisdom Sometimes Foolish
- Subway Franchisees Test Mobile Campaign
- Cellfire Launches Mobile Coupons Nationwide
- Coupons via Cell Phone Redeemed In-Person, Online
