MarketingVOX: Microsoft is ready for the public to start using Office 2007 and is launching a huge interactive campaign to get the word out, reports AdWeek.
The online campaign includes rich banner ads that give viewers a mini-demo within the ad itself. Users can click through other ads, landing at the Office site for a fuller demo.
The some 100 sites running the ads were specifically targeted by Microsoft’s agency, McCann Erickson, based on how they represented the overall user experience with Office.
A series of two-minute humorous videos were also put on iFilm playing up the theme of “a new office.”
Spending on the campaign was undisclosed. Microsoft spent $450 million on advertising last year – $85 million of it for Office – according to TNS Media Intelligence.
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