MarketingVOX: Microsoft has just inked a number of new ad deals, most related to its recent acquisition of aQuantive, reports The Associated Press.
The software giant announced it has signed 20 new publishers to use its online ad tools. IAC/Interactive Corp. is also expected to use Aquantive’s Atlas AdManager campaign scheduler and targeting platform.
Microsoft also expanded on a current agreement with the Associated Press. Currently the software giant sells ads on AP and local affiliate videos. Now those local outlets will have access to Atlas to manage their own ads.
Related stories:
- Microsoft’s Acquisitions to Add 360 Degree Element to Ad Buys
- Microsoft Adds aQuantive to Growing Ad Platform Cache
- AQuantive Builds Self-Service Sales Platform for Publishers
- Atlas to Support Ads Across Global IAC Network
