MarketingVOX: Microsoft has enlisted two major brands as sponsors for a pair of web-only video shows, reports The Associated Press.
The shows, Driving School and This is the Life, will be featured on the MSN Web site and come courtesy of Reveille, the production company responsible for The Office and Ugly Betty. Volvo will sponsor Driving School, and This is the Life links to a current campaign from Chivas Regal.
Microsoft and Reveille have partnered for content before, turning out a number of shows in the last twelve months. “Chef to the Rescue,” a product placement for Kraft, proved successful for the food manufacturer.
The two new shows will debut in the next six months. MSN is trying to create engaging content to improve its sixth-place ranking among video hubs.
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