MediaBuyerPlanner: Meredith Corporation is acquiring ReadyMade, a do-it-yourself lifestyle magazine. The buy includes the magazine, a website, a branded book, and branded products such as project plans and kits.
“Acquiring ReadyMade strengthens our reach to adults ages 25-39, which is a very attractive group of consumers to advertisers,” said Meredith Publishing Group President Jack Griffin, who added that Meredith will immediately begin marketing ReadyMade to advertisers making purchasing decisions for calendar 2007. “Additionally, we plan to increase the magazine’s circulation to 200,000 in the next few months.”
ReadyMade magazine, which launched in December 2001, is published bi-monthly and targets adults in their 20s and 30s.
Vahe Habeshian BIO
10.06.06
