(MediaBuyerPlanner) With the high success garnered by quick-and-easy food publications – like those put out by Martha Stewart (Everyday Food) and Rachel Ray – Meredith Corporation launched Eat, a magazine that targets busy families, Media Life writes.
Kraft will initially be the sole sponsor of the quarterly magazine edited by Lois White.
The first issue will feature articles including: Car Food, providing meal ideas for family road trips; Sunday Dinner Simplified, featuring kid-friendly, elegant food; and Fast 5 Under $15, which gives a shopping list for making healthy meals on a limited budget.
