MediaBuyerPlanner: Meredith is shuttering the quarterly Healthy Kids en Espanol, and is folding the content in with Ser Padres, an offshoot of Parents magazine, writes Mediaweek.
Ser Padres is distributed solely in doctors’ offices. It is relaunching with a new logo, a new look, and more Hispanic-themed content, and its frequency will increase from six times a year to eight times a year. Its rate base will also increase, from 500,000 to 700,000.
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