http://www.mpdailyfix.com/media-hype-without-the-goods/?utm_source=rss&utm_medium=rss&utm_campaign=media-hype-without-the-goods Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/media-hype-without-the-goods/comment-page-1/#comment-28032 David Reich Thu, 31 May 2007 21:09:47 +0000 http://www.mpdailyfix.com/media-hype-without-the-goods/#comment-28032 Yes, it's frustrating when a client doesn't keep their website updated. I think your comment about communications and web coordinators working in different silos is an all too common reality. Website upkeep should be part of the marketing/communications function, even if outside vendors are usewd to actually do the work. It's too important to be an afterthought. Yes, it’s frustrating when a client doesn’t keep their website updated. I think your comment about communications and web coordinators working in different silos is an all too common reality. Website upkeep should be part of the marketing/communications function, even if outside vendors are usewd to actually do the work. It’s too important to be an afterthought.

]]> http://www.mpdailyfix.com/media-hype-without-the-goods/comment-page-1/#comment-28031 Elaine Fogel Tue, 29 May 2007 16:01:16 +0000 http://www.mpdailyfix.com/media-hype-without-the-goods/#comment-28031 Thanks, Lewis. I've noticed that many nonprofits and small businesses haven't been investing much effort in their Web sites. I realize how difficult it must be when resources are limited, but to issue a release without the Web site being up to date is shooting themselves in the foot. Thanks, Lewis. I’ve noticed that many nonprofits and small businesses haven’t been investing much effort in their Web sites. I realize how difficult it must be when resources are limited, but to issue a release without the Web site being up to date is shooting themselves in the foot.

]]> http://www.mpdailyfix.com/media-hype-without-the-goods/comment-page-1/#comment-28030 Lewis Green Tue, 29 May 2007 15:06:30 +0000 http://www.mpdailyfix.com/media-hype-without-the-goods/#comment-28030 Elaine, This is such a smart post. A press release should always be a piece of the marketing plan and never the entire puzzle, no matter its objective. At the very least, the messaging should reflect the key messages being transmitted by the company, even if you have to bury that messaging in the third or fourth graph. Finally, every press release should find its way onto the web site. Elaine,
This is such a smart post. A press release should always be a piece of the marketing plan and never the entire puzzle, no matter its objective.
At the very least, the messaging should reflect the key messages being transmitted by the company, even if you have to bury that messaging in the third or fourth graph. Finally, every press release should find its way onto the web site.

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