MediaBuyerPlanner: Of the total number of Americans on the internet each month, nearly one-fifth – 18 percent – of them visit a radio station website at least once, according to the Media Audit.
With about 212 million people online, that’s about 38.6 million unique visitors a month for online radio stations, writes MediaPost.
Most of the 18 percent are frequent radio listeners and internet junkies who are most likely to visit a radio station website while at work. The top 10 cities where internet users visit radio websites are: Minneapolis, Seattle, Atlanta, San Francisco, Dallas, Chicago, Denver, Philadelphia, Salt Lake City and Milwaukee.
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- Internet Listening to AM/FM Radio Stations Soars in Fall 2006
- Study: Radio Listening Hasn’t Changed Much in 5 Years
