Comments on: Martha Stewart: The Brand http://www.mpdailyfix.com/martha-stewart-the-brand/?utm_source=rss&utm_medium=rss&utm_campaign=martha-stewart-the-brand Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Strategic Name Development Product Naming Blog http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24288 Strategic Name Development Product Naming Blog Thu, 30 Nov 2006 19:53:44 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24288 <strong>Links du Jour 11-30-06</strong> Jimmy Buffett Protects Integrity of Margaritaville Brand Name - Madison, at the Glitter and Gold blog, reports that Jimmy Buffett has prevailed against Robert Akard for illegally selling Buffett's trademarked items over the Internet. Akard has been i... Links du Jour 11-30-06

Jimmy Buffett Protects Integrity of Margaritaville Brand Name – Madison, at the Glitter and Gold blog, reports that Jimmy Buffett has prevailed against Robert Akard for illegally selling Buffett’s trademarked items over the Internet. Akard has been i…

]]> By: Tammy Strnatka http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24287 Tammy Strnatka Wed, 29 Nov 2006 22:26:27 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24287 Thanks Claire, Have you ever watched her show!!! Oh my God the women labels string!!! and then she creates a lovely hanging spot for her different kinds of string. She's nuts if you ask me. But we should all be so driven. At least I'd actually have proof of the ideas I've never pursued. Martha! You gotta love her even if she is creepy! Thanks Claire, Have you ever watched her show!!! Oh my God the women labels string!!! and then she creates a lovely hanging spot for her different kinds of string. She’s nuts if you ask me. But we should all be so driven. At least I’d actually have proof of the ideas I’ve never pursued.
Martha! You gotta love her even if she is creepy!

]]> By: Claire Ratushny http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24286 Claire Ratushny Wed, 29 Nov 2006 18:55:42 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24286 Tammy, Your observations crack me up. I saw an interview with Martha where she admitted that she doesn't have much time for sleep; she has too much to do! Actually, I think her mind's wheels are always turning and she's busy thinking up more things she can create, and that must keep her from sleeping. I also wonder how many other people have MS Christmas trees, sheets, draperies, dinnerware, bath towels. . . Tammy,
Your observations crack me up. I saw an interview with Martha where she admitted that she doesn’t have much time for sleep; she has too much to do! Actually, I think her mind’s wheels are always turning and she’s busy thinking up more things she can create, and that must keep her from sleeping. I also wonder how many other people have MS Christmas trees, sheets, draperies, dinnerware, bath towels. . .

]]> By: Tammy Strnatka http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24285 Tammy Strnatka Wed, 29 Nov 2006 16:17:45 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24285 Anyone that can do that much creeps me out! But her stuff is quality... I have a freaking Martha Stewart Christmas Tree. One of those KB homes in Tucson would sell for at least a mill. Anyone that can do that much creeps me out!
But her stuff is quality…
I have a freaking Martha Stewart Christmas Tree.
One of those KB homes in Tucson would sell for at least a mill.

]]> By: Ann Handley http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24284 Ann Handley Wed, 29 Nov 2006 15:13:49 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24284 The interesting thing about Martha the Brand and (I'm guessing!) Martha the individual, too, is that her brand is one of those that inspires either love or hate. There's certainly no "mushy middle" for her, as our friend Mike Wagner would say. So Martha is like Crocs shoes...to use another Wagner-ism...you love her, you hate her, but either way you tend to have a strong opinion about Martha. The interesting thing about Martha the Brand and (I’m guessing!) Martha the individual, too, is that her brand is one of those that inspires either love or hate. There’s certainly no “mushy middle” for her, as our friend Mike Wagner would say.
So Martha is like Crocs shoes…to use another Wagner-ism…you love her, you hate her, but either way you tend to have a strong opinion about Martha.

]]> By: Ted Mininni http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24283 Ted Mininni Wed, 29 Nov 2006 15:04:49 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24283 Thanks for your candid and insightful observation, Lewis. You're right: personal brands should inspire trust, credibility and confidence. Interesting, Jim, that while you don't watch her show, you've had good experiences with Martha-branded products. So have millions of other Americans. That's what keeps Martha so strong. Her lifestyle books fuel interest in her tasteful products and the fact that this good taste is readily available to the masses. Positive experiences with these product purchases lead to additional purchases, and so on. It will be interesting to see what happens when not only KMart but Macy's offers Martha branded home product lines. Both retailers have a huge reach and it makes one wonder how MS plans to differentiate the products for each of them. Thanks for your candid and insightful observation, Lewis. You’re right: personal brands should inspire trust, credibility and confidence. Interesting, Jim, that while you don’t watch her show, you’ve had good experiences with Martha-branded products. So have millions of other Americans. That’s what keeps Martha so strong. Her lifestyle books fuel interest in her tasteful products and the fact that this good taste is readily available to the masses. Positive experiences with these product purchases lead to additional purchases, and so on. It will be interesting to see what happens when not only KMart but Macy’s offers Martha branded home product lines. Both retailers have a huge reach and it makes one wonder how MS plans to differentiate the products for each of them.

]]> By: Claire Ratushny http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24282 Claire Ratushny Wed, 29 Nov 2006 13:56:43 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24282 Martha Stewart has a very powerful brand presence, love her or hate her. I think the Martha brand will endure. Since she was able to transcend all of the negative press around her ill-fated dumping of Imclone stock and her incarceration, it goes to show the world that Martha has legions of loyal fans who buy into her personal brand and all that it stands for. By the way, strong personal brands are cited (Martha included) and well-discussed by William Arruda on his blog at <a href="http://blog.williamarruda.com/blog/strong_personal_brands/index.html." rel="nofollow">http://blog.williamarruda.com/blog/strong_personal_brands/index.html.</a> I urge Daily Fix readers to check this out. Martha Stewart has a very powerful brand presence, love her or hate her. I think the Martha brand will endure. Since she was able to transcend all of the negative press around her ill-fated dumping of Imclone stock and her incarceration, it goes to show the world that Martha has legions of loyal fans who buy into her personal brand and all that it stands for. By the way, strong personal brands are cited (Martha included) and well-discussed by William Arruda on his blog at http://blog.williamarruda.com/blog/strong_personal_brands/index.html. I urge Daily Fix readers to check this out.

]]> By: Jim Kukral http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24281 Jim Kukral Wed, 29 Nov 2006 13:30:54 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24281 I determine brand on my experiences with it. In this case, I haven't met Martha, but I have purchased some of her products, which have been good quality stuff. That TV show was a baaaad experience and waste of my time, what? I determine brand on my experiences with it. In this case, I haven’t met Martha, but I have purchased some of her products, which have been good quality stuff.
That TV show was a baaaad experience and waste of my time, what?

]]> By: Lewis Green http://www.mpdailyfix.com/martha-stewart-the-brand/comment-page-1/#comment-24280 Lewis Green Wed, 29 Nov 2006 13:01:25 +0000 http://www.mpdailyfix.com/martha-stewart-the-brand/#comment-24280 Ted, Good post. I believe in brands, although they seem to be out of favor with many "marketing experts." I also believe that experiential and personality-driven brands outlive the person. In the case of Martha Stewart, it seems so much about her that she does need to continue on her redemptive path. At the end of the day, for Martha and for all brands, it comes down to trust, credibility and great experiences. In Martha's case, she is the face of the brand, so the burden of proof lies with her. Ted,
Good post. I believe in brands, although they seem to be out of favor with many “marketing experts.” I also believe that experiential and personality-driven brands outlive the person.
In the case of Martha Stewart, it seems so much about her that she does need to continue on her redemptive path. At the end of the day, for Martha and for all brands, it comes down to trust, credibility and great experiences. In Martha’s case, she is the face of the brand, so the burden of proof lies with her.

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