http://www.mpdailyfix.com/marketings-customers-an-oxymoron-or-reality/?utm_source=rss&utm_medium=rss&utm_campaign=marketings-customers-an-oxymoron-or-reality Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/marketings-customers-an-oxymoron-or-reality/comment-page-1/#comment-37332 Paul Dunay Fri, 12 Sep 2008 20:34:03 +0000 http://www.mpdailyfix.com/marketings-customers-an-oxymoron-or-reality/#comment-37332 Pete Interesting point - but I feel it isn't granular enough and transparent enough these days for marketing Sales may run off with your qualified prospects leaving marketing back doing "influence" marketing rather than winning over its own Marketing Customers with lead nurturing and marketing tactics Pete
Interesting point – but I feel it isn’t granular enough and transparent enough these days for marketing
Sales may run off with your qualified prospects leaving marketing back doing “influence” marketing rather than winning over its own Marketing Customers with lead nurturing and marketing tactics

]]> http://www.mpdailyfix.com/marketings-customers-an-oxymoron-or-reality/comment-page-1/#comment-37331 Pete Wed, 10 Sep 2008 13:32:04 +0000 http://www.mpdailyfix.com/marketings-customers-an-oxymoron-or-reality/#comment-37331 Back in the day we called them all "prospects", graded as more or less "qualified" based on the data we had, and the actions they took. Isn't that more simple and direct? "Customers of Marketing" are clients of consultants. Back in the day we called them all “prospects”, graded as more or less “qualified” based on the data we had, and the actions they took. Isn’t that more simple and direct? “Customers of Marketing” are clients of consultants.

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