Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series for marketers, produced by Matt Dickman in association with MarketingProfs. First up: RSS, now really, really simplified.
The video is part of a regular “Whiteboard” series in which Matt deconstructs technologies that marketers should understand (but often don’t). They also make for great instructional videos to share with clients.
“The next time you have a meeting where they’re speaking geek, you can surprise them with your knowledge instead of just nodding along,” Matt writes on MarketingProfs.
I’m excited about this series …. Matt has a gift for making complex technologies decidedly less so. In other words, he speaks your language.
You can subscribe to all of our future videos by clicking the “Subscribe” button on our new “MarketingProfs Channel” here.
One more thing — if you have a specific technology suggestion that cries out for Matt’s “Whiteboard” treatment, please suggest it below, or by email to me or Matt. THANKS!
Tags: IT, Marketing, Matt_Dickman, RSS, Technology

I love it. Great concept– “whiteboarding”.
Hey, Ann & Matt
The video idea is great. And Matt’s presentation, very good.
Some things are just easier to explain person-to-person. (Make that video-to-person.)
I liked this a lot, and I’m sure others do to.
Matt has been on fire lately, hasn’t he?
I mean, he’s always been good… but he’s really turned it up a few notches and is carving for himself a whole new category.
Great job, Matt! Thanks for sharing it here, Ann!
thatnk, great video. Now i understand what that RSS thing is all about.
Paul — Glad you like the concept, stay tuned for lots more.
Steve — I am a visual learner myself and video is a great tool to teach from a distance.
Cam — Thank you so much for that. Glad you’re liking these.
B — That’s what makes everything worthwhile. Thank you!
Good – but here is something better!
http://www.blip.tv/file/205570/
Love the video and whiteboarding concept! I really like the simplified format – it helps me gain knowledge re: technical areas VERY QUICKLY. And that makes my job a little easier. Thanks so much, Matt!
Richard — I am familiar with the Common Craft show. They do a nice job on similar topics, but I personally enjoy seeing who is talking to me. Either way, people are learning more and engaging in new media and that’s the goal!
Brenda — Glad you like the concept. It’ll evolve and get more smooth over time. Stay tuned!
i admire the idea of video clip,its nice and great.