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Matt Dickman
Matt Dickman   BIO
10.23.07

MarketingProfs Video: How Digg Works as a Community

Last Friday I took an inside-out look at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the users.


This functionality has been copied by many sites (Netscape.com was and recently shifted away from it) and is a good model to keep in the back of your mind for the future.

If you know of any topics, acronyms, technobabble or other sites you would like to see covered in a future post, please drop me an email.
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4 Responses to “MarketingProfs Video: How Digg Works as a Community”

  1. Well done, Matt.
    Digging = voting
    A concept that I did not quite grok until now. Thanks.

  2. I have an idea: a presentation on the latest on the Google search algorithms and how they work.
    They change with some regularity and are somewhat of a black box. I guess it would have to be the latest *known* information about the Google search algorithms.

  3. Ann Handley says:

    I’ve told Matt this privately, but it’s worth repeating here: What I love about this video, and the entire series of video shorts he’s producing, is… well, Matt himself! He has a real gift for taking complex “geek-speak” and laying it out in terms that any “commoner” can understand. That’s not an easy thing to do… yet Matt never breaks a sweat.
    Thanks again Matt and bravo.

  4. Agreed Ann, keep up the good work Matt.

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