Yesterday was the MarketingProfs virtual seminar, Hitchhiker’s Guide to the Metaverse: A Marketer’s Tour of Second Life. Fellow Digitasian John Young and I, with help from MProfs maven Ann Handley, led more than 200 marketers on a wild whirl through the metaverse….
We focused on three key areas: well-trafficked ingidenous Second Life sims (in other words, the places where avatars really hang out), corporate marketing sims and, for contrast, some resident-run businesses that have carved out strong positions in the burgeoning SL economy. If you missed the seminar, here are some screen grabs of the places we visited:
Click here to see a full-size version of this presentation at Slideshare.com.
If you’re a Second Life resident and would like to visit the sims yourself, I’ve posted our itinerary below. Each tour stop is linked to a SLurl so you can teleport right in.
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Indigenous Communities: New Citizen’s Plaza, Little Kyoto and The Matrix Casino.
Big Marketers: Aloft, American Apparel, Reebok and Nissan.
Resident Businesses: Need4Speed, D&D Dogs and Habitat.
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MarketingProfs Premium members can access the on-demand playback of the seminar here.
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