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John Wall Christopher Penn
John Wall Christopher Penn   BIO
02.05.08

MarketingProfs Podcast: What Politics Can Teach You About Marketing, also Networking and CSS

How to thrive at a networking event, use CSS to handle massive web traffic, and what you can learn from politicians besides how to lie…. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.

Direct Link to File

Show length 21:09

00:36 Going Solo at Networking Events (and on the show!), the creepy loner, the stalker, the connected, organizers

02:40 Targeting the Connectors

03:36 Planning for the storm, what would you do with a million visitors? CSS, baby! Check out the Zen Garden

06:27 Dan Johnson asks about Marketing and Politics. Some concepts: surveying, ghostwriting, compelling stories, handling reporters, TV Ads

12:00 Selling Fear

13:24 Politics feeding the media machine

14:30 Repetition, repeating yourself, saying the same thing 3 times

15:42 Gateway Pages

16:15 Jeff Cutler on Selling Social Media to Corporations

The MoC theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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