In this Marketing Over Coffee learn about the Power of Free (with a free subscription!), branding and taglines, and how to ruin your personal brand….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Show length 22:01
00:34 Meditate on the message, taglines and elevator pitches
06:24 Nothing beats customer testimonials
07:15 Defending the brand, registered trademarks
07:55 Marketing Science on the value of free
12:15 Chris in The New York Times on the Social Media Resume
16:02 Trade Shows – TED, SDWest, and SXSW (The best opportunity to destroy your personal brand).
Chris in off to Atlanta and Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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