In this Marketing Over Coffee learn why your house list is the most important thing in your life, how to maximize profit with it, and how to email it, including Taguchi testing… all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.

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Show length 23:44

01:08 John Blue asks about house lists. Don’t forget to back it up.

03:32 SuperDuper for the Mac

04:45 Live and Die by the database

06:14 Home vs. Business email addresses

07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability

10:10 Seeding the list for email and direct mail

14:04 Spam Screening, Taguchi testing, and Personalization

20:00 John has no TV, but it’s not about the TV

Next Week: SEO

John is going to Blogger Social

Podcamp Toronto is this weekend (we are sponsoring, but sadly not going)
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Related posts:

1. MarketingProfs Podcast: Email Newsletters, Business on FaceBook and Getting 1,000 True Fans
2. MarketingProfs Podcast: Being Remarkable, List Brokers, and the Fishbowl
3. MarketingProfs Podcast: What Separates Bulk Email from Sleazy Spam
4. MarketingProfs Podcast: How Many Offers Should You Make, and Google Updates
5. MarketingProfs Podcast: What happens if you get Blacklisted?