In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Show length 26:57
01:04 Google Awards Rapid Download times – use YSlow to check. Needs Firebug to work.
02:35 AdWords opens up demographic targeting, and A/B testing tools work for all webpages.
04:57 Will Video give you an SEO boost? John thinks something is coming.
07:50 Google Grants, non-profits get to drive up the rates for everyone else.
09:10 Consistency vs. irregular publishing schedule, which is better?
12:58 Forrester Sociographic Ladder of Engagement – Demographics are always in motion.
16:30 Get out of the fishbowl by promoting to your house list
18:10 What is the right number of offers? Offering Video via email.
John is off to Blogger Social
Chris is going Podcamp DC
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
