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John Wall Christopher Penn
John Wall Christopher Penn   BIO
06.09.08

MarketingProfs Podcast: Do You Have to Lie to Market

In this Marketing Over Coffee we discuss spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.

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Show length 23:45

Brought to you by MarketingProfs.com and Blue Sky Factory

00:38 Rachel Ray’s Posters get Oven Toasted (spot the terrorist), what do you do when a PR Crisis arises? Re-spin!

03:37 Robin from the Looking Good Naked Podcast asks about deception and we talk survailance.

08:33 Saul Colt checks in on making your booth more interesting than everyone else on the floor, we ask about giving up on brochures.

11:43 Time to Google Dance! Ride it out. Chris’ theory of 11. Google Blogoscoped. Avinash’s Web Analytics in an Hour a Day, and 10-90 Rule, New APIs

18:58 Jeff Cutler on knowing your audience. Learn how your customers read and write.

Chris at MarketingProfs B2B in June with a FlipCam and then Podcamp Boston 3

John off to PRSA in NYC

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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