In this Marketing Over Coffee we discuss closed loop marketing, B2B show wrap up, and Marketing Metrics covering outcomes rather than activities….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Show length 21:45
Brought to you by Blue Sky Factory
00:36 MarketingProfs Business-to-Business Marketing Forum 2008 Wrap Up
03:17 FlipCam vs. Xacti
03:45 Laura Patterson of VisionEdge – Marketing Metrics – Outcomes vs Activities
04:45 User Interface and SEO are required before you get to Social Media and Viral Marketing
06:38 Denny Head discussed building a Lead Generating Machine that closes the loop, Penn mentions APIs to Manticore
08:12 David Meerman Scott talks Viral and has a new book, and demonstrates what a seamless presentation looks like
09:55 Presentation tips from Mitch Joel, Penn and Wall, no Slide Presentation Notes Please, and don’t forget your fonts
17:00 TextMarks for when you run out of business cards – go green!
Chris at Podcasters Across Borders and then Podcamp Boston 3
John is not travelling
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
Thanks for the great coverage of the B2B Forum guys, both here as well as on video. Looking forward to viewing the final product.
Great show this week, too. I always learn something new when I listen to Marketing Over Coffee. In other words, I *always* come away with something!