MarketingProfs

Today is the first business day of our Web site’s new look. This change isn’t just cosmetic. Instead, it highlights and incorporates the many valuable components that now make up MarketingProfs.

A little historical background: MarketingProfs was born in June of 2000, when USC professor Allen Weiss thought that the two camps of marketing professionals and marketing professors might have a lot to learn from each other. Initially, Allen published a simple Web site that was refreshed every few weeks with a handful of articles. Eventually, he launched MarketingProfs Today, which remains our flagship weekly newsletter. (The first issue is here.)
Today, MarketingProfs provides marketing know-how through its various newsletters, templates, guides, online seminars, case studies and conferences. It also provides platforms for learning and discussion through this blog, the Daily Fix, and its forum, the Know-How Exchange. You can see all of our various products and services, as well as a happy photo of the MP team on the lawn of the Upham Hotel in Santa Barbara, here.
But one thing definitely hasn’t changed: MarketingProfs continues to bridge the gap between theory and business practice, publishing some of the best thinking in the industry–to the benefit of all marketing practitioners. In fact, more than 278,000 marketers now rely on MarketingProfs to cut through the clutter to bring them the best content from the sharpest minds in marketing.
That “cutting through the clutter” bit is partly why we chose a bird–specifically, a blue jay–as our logo. Birds have many characteristics that we think align with MarketingProfs on a metaphorical, if not actual, level: rising early and getting the worm first, flocking together in a community, and maintaining views at both a 50,000-thousand-foot and ground level. But Jays also have a way of making their presence known–of cutting through the clutter, so to speak, and making themselves central to the action.
So take a look around the new MarketingProfs and please let us know what you think. BTW, this is a beta version of the site–so more changes are to come over the coming weeks and months.
P.S.: A lot of hands went into creating and implementing this new site–but a special shout out to CTO Aaron Lorentz and Membership Marketing Director Sharon Hudson, without whom none of this would be in place today. Thanks, guys!

Tags: MarketingProfs, redesign, web_site