While making his opening remarks on Monday morning, MarketingProfs president Roy Young asked everyone to spend a minute chatting with the person sitting next to them.”Give your thirty second elevator pitch to each other,” he said.
Though designed as an icebreaker, it turned out our 250 participants didn’t really need one. Several minutes later, the Grand Ballroom was still humming with animated discussion. Everyone was talking to everyone. If I remember correctly, Roy started singing in an attempt to get everyone’s attention back on the podium.
MarketingProfs CEO Allen Weiss
I’m back in Newport Beach, thinking about the last few days, and this scene seems to me the perfect way to explain what happened in Chicago: Marketers engaging each other in a productive atmosphere of ideas of enthusiasm.
It’s hard to convey the energy that bounced around the Renaissance Hotel on Monday and Tuesday–let’s just say that for those of us who were there, it was palpable.
And if you missed this one, you should definitely try to make the next. Because, as word gets out, I have a feeling it’s going to be even better.
