Comments on: MarketingProfs Book Club Returns with ‘Robin Hood Marketing’

By: johny

johny — Mon, 29 Dec 2008 19:33:20 +0000

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By: Christina Foster

Christina Foster — Sun, 28 Oct 2007 00:25:57 +0000

Perfect timing on this book! I am currently in the works of a branding overhaul at the non-profit association I work for. I can’t wait for these discussions!

By: Bob Glaza

Bob Glaza — Thu, 18 Oct 2007 21:14:35 +0000

Thanks CK…thanks Nedra – book is on the way! Lets change the world!

By: Scot Quaranda

Scot Quaranda — Thu, 18 Oct 2007 17:24:52 +0000

This is just the book I have been waiting for! Thanks for an excellent choice and I look forward to gleaning all I can from another envigorating book club discussion.

By: Matteo La Rosa

Matteo La Rosa — Thu, 18 Oct 2007 12:05:23 +0000

Another very interesting book to read and consider during our day-by-day work!
Thanks again!

By: C.B. Whittemore

C.B. Whittemore — Wed, 10 Oct 2007 15:03:04 +0000

CK, great choice! I’m looking forward to the discussion.

By: Zappie

Zappie — Wed, 10 Oct 2007 06:54:28 +0000

This is Great stuff! Keep it coming. Haven’t heard of the book before- which makes me even more hungry for the content and follow up discussions.
Thanks!

By: Katya

Katya — Tue, 09 Oct 2007 22:00:51 +0000

Thanks everyone for your enthusiasm! I can’t wait to discuss the book with this savvy group. — Katya

By: John Vrba

John Vrba — Tue, 09 Oct 2007 21:31:36 +0000

Our “bonus” puts that onus on how little we do for social causes aside from dollars. I did smile at the inclusion of 5 Branding Laws.

By: CK

CK — Tue, 09 Oct 2007 21:01:24 +0000

Hey you cool bookworms: Thanks for the good feedback. I gotta tell you, Katya’s book caught my eye a few months back–and in my opinion, never got its full due. That said, the reviews have been excellent and the reason we’re featuring this is also because book club members wrote to us and requested it (they also requested last segment’s book…so rest assured, we’re listening .
Right now I’m about halfway through and here’s what I’m finding:
1. Whether we work in nonprofit or in the for-profit sector, our work tends to have cause-related elements. But even so, we tend to sell our mission more than the benefit. It’s tough not to if you think about it–we want everyone to care about our particular mission as much as we do, but there are so many worthy causes. So we really have to be savvy and clever in how we position and “sell” them.
2. I’m also finding that this is a good book for some often overlooked “marketing basics.” While Katya is centered on causes, the principles are grounded for both nonprofit and commercial purposes.
I’ll let you know how the other half of the book goes during group review. Really looking forward to chatting with you all.
PS: And a BIG thanks to Nedra for compiling such a hearty bonus for us .