Comments on: MarketingProfs Book Club Returns with ‘Made to Stick’

By: William Uter

William Uter — Mon, 01 Jun 2009 12:35:29 +0000

The Heath Brothers did a good job.
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What makes this book different? The Career Value Book provides unique instructions of how to develop visual portfolios to help job seekers stand out and get offers. The job market is very competitive because of the high demand and low supply of employment opportunities. Applicants must try something new to avoid being overlooked. Uter explains this effective approach in The Career Value Book that shares his insight and experiences to assist other job seekers to:
- Develop visual portfolios to market skill sets
- Showcase talent beyond facts and figures
- Provide insight of the hiring process
For additional information, please visit http://www.careervaluebook.com

By: Dimano Marketing

Dimano Marketing — Tue, 12 Jun 2007 16:36:36 +0000

We recently reviewed Made to Stick and Cam Beck’s summary of the major points and themes are dead on. This is a great title that is worth checking out.
-The Dimano Marketing Team

By: Jeff Rothe

Jeff Rothe — Mon, 04 Jun 2007 17:29:58 +0000

CK:
I am eagerly anticipating the commencement of the MTS discussion. However, BMA (Business Marketing Association), the #1 professional organization in the USA focusing on B2B marketing, begins their 4-day international conference on 6/12 in Las Vegas with a Chapter Leadership meeting. I will try to keep up between sessions.
BARQ

By: JVRudnick

JVRudnick — Tue, 29 May 2007 13:46:28 +0000

Owned this book now for months and it still is within reach on my desk…great stuff!!!
Jim

By: Chip Heath

Chip Heath — Sun, 20 May 2007 12:54:25 +0000

Dan and I are excited to be a part of this round and it’s great to hear so many of you have read the book already. Thanks to CK for making the arrangements, and Cam for the great intro! And Jeff, special gratituden for listening to the book twice during your commute. We’re going to have to introduce you to talk radio!

By: CK

CK — Sun, 20 May 2007 00:01:19 +0000

Kathy: You have been so much fun to “club it” with–and right there since Round 1.
What a beautiful comment; I’m so touched by your words and want you to know how very much I appreciate them (and how very much I take them to heart).

By: Kathy Smith

Kathy Smith — Fri, 18 May 2007 13:23:38 +0000

CK~
For if the industry and commerce and material projects of a nation are carried on the backs of a few able, desperate men, then the honor and the glory of that society is carried and enhanced by the artist. You are one of those artists bringing artist to help on this. I want to continue being with your amazing book club and look forward to your new selectee.
Kathy

By: CK

CK — Thu, 17 May 2007 17:48:34 +0000

Steve: Good to ‘meet’ you. What a powerful, sticky, testament. I thank you for sharing this with readers. I know I’ll be listening soon. I’m so glad to know of your blog now, too.

By: Steve Gershik

Steve Gershik — Thu, 17 May 2007 16:57:11 +0000

This book has completely translated the way I talk in business. This is not hyperbole: it has changed how I tell stories in internal meetings, how I talk with customers and how we craft presentations at events. It's made a measurable improvement in my business life. I did a Podcast with Chip back in January which you can hear here -> http://theinnovativemarketer.blogs.com/ideas/2007/02/podcast_13_mess.html

By: CK

CK — Wed, 16 May 2007 18:35:48 +0000

Thanks all but I need to give HUGE (!) thanks to…Ann Handley, Sharon Edwards and Val Frazee at MProfs. They do a TON of work “behind the scenes.” And I likely drive them a bit batty in the process (cuz I’m a wee bit of a perfectionist, but let’s not tell). Net/net: we do it to make this community better at their profession and to enable professionals to meet other marketers from all over the globe.
Oh, and the authors get a ton of homework, too. So kudos to them!

By: Paul McEnany

Paul McEnany — Wed, 16 May 2007 17:34:45 +0000

I think I’m going to step up to the audio book on this one. I’ve never tried a whole book in that fashion.
Thanks, as always, for putting this together CK. You keep us thinking and learning!
And, Cam, great interview and thanks for the gift! You should have mentioned this last night on the DMZ!

By: CK

CK — Wed, 16 May 2007 17:09:10 +0000

Hi David: So glad you’ll enjoy this segment of Book Club. Glad you’re writing a series mapping the book to employee engagement and I’m happy to promote it to members so do keep me apprised.
Through the book club we want to not only promote the authors and the discussion–as we learn as much from the members’ insights as we do the authors–we also want to shine the spotlight on the great thought leadership generated by fellow bookworms (as you folks sure are smart .

By: David Zinger

David Zinger — Wed, 16 May 2007 15:37:17 +0000

I look forward to this as I have been writing a series on how to apply the book to the topic of employee engagement.
David Zinger

By: CK

CK — Wed, 16 May 2007 15:00:02 +0000

Bob, Tim, Doug & Nathan: Fabulous! Rope off June 12th week to discuss this great book…we could all use more stick in our ideas and messages, eh? We’ve had a lot of new members sign-up as well as plenty of returning members…so you’ll meet many smart marketers, along with our sticky authors.

By: Nathan

Nathan — Wed, 16 May 2007 14:22:26 +0000

Interesting book choice. I couldn’t make it into the other ones as I was too busy, but I am happy to be able to join in on this one
Woo!

By: Doug Hudiburg

Doug Hudiburg — Wed, 16 May 2007 04:28:44 +0000

Excellent choice CK. I would love to be able to communicate my ideas in a “sticky” way. I definitely have the curse of knowledge — even with the tiny amount of knowledge in my brain.

By: Tim Jackson

Tim Jackson — Wed, 16 May 2007 03:28:37 +0000

Wow… I am floored by how cool this whole thing is! The book and the authors both sound pretty darned cool, so I’m hoping that I am a lottery winner.
Cam, dude, that little piece of journalism is pretty impressive. I think I heard that 60 Minutes is hiring. The 8-pager is pretty damned impressive too. Man, you’re giving slackers like me a really bad name. (I thought we had a deal, jeesh.)
Seriously, this is pretty cool stuff. Congrats to CK, Cam and Chip and Dan.

By: CK

CK — Wed, 16 May 2007 00:17:50 +0000

Hi Sandy: Many thanks for the promo on your side and I’m looking forward to discussing this with you in june.
Steve: Ha! When people start to read the book they’ll get it…for now, let’s leave ‘em in suspense. That’s a keeper of a comment, friend.

By: Bob Glaza

Bob Glaza — Tue, 15 May 2007 23:01:34 +0000

Good one, Steve I love reading stories that stick…so long as nobody gets their eye poked out – seriously, books with stories can’t be beat! Thanks for another great choice CK and the thorough analysis Cam!

By: Steve Woodruff

Steve Woodruff — Tue, 15 May 2007 20:30:56 +0000

Should be a great read – just so long as no-one wakes up in the middle of night, in a bathtub filled with ice…

By: Sandy Renshaw

Sandy Renshaw — Tue, 15 May 2007 20:29:25 +0000

Can’t wait to participate in this one. Terrific choice.
Sandy

By: CK

CK — Tue, 15 May 2007 19:58:26 +0000

Hey Lewis: Do you have some URLs for your reviews? I’d love to point bookworms to them.
Rodney: Great name for the co., good to meet you.
Jeff: Good meeting you too, you’ll be amazed at what all you’ll learn from the discussions (not only from the authors but all the members).
Hi David: I had a feeling you’d love this one. Oh, I forgot to tell you, the one you recommended to me “The Natural Laws of Business” saved my skin on a recent account…I owe you a TALL beer–and that book was worth the 4-week wait due to being out of print!

By: David Berkowitz

David Berkowitz — Tue, 15 May 2007 19:43:18 +0000

This is a great read, one I breezed through and have recommended to others. Good choice! David

By: Cam Beck

Cam Beck — Tue, 15 May 2007 19:38:20 +0000

Lewis – Your post on this book was the tipping point I needed to buy it. So thank you, too.

By: Jeff Rothe

Jeff Rothe — Tue, 15 May 2007 19:21:19 +0000

CK:
Can’t wait to join the discussion… listened to MTS (Audible) twice as I commute, and loved it.
Good choice!
BARQ

By: Lewis Green

Lewis Green — Tue, 15 May 2007 19:07:38 +0000

Thanks CK (and Cam:)
I read the book shortly after it came out and was impressed enough to review it for several publications. Thanks Cam for your great contribution to the book club and this process.

By: Rodney Rumford

Rodney Rumford — Tue, 15 May 2007 18:57:43 +0000

Interesting and simple messaging in the 8 pager. I love it. Sticky is good!
I guess this might just be a positive coincidence that our new video aggregation startup is called http://www.videosticky.com
We named the site last year… but some of what you talk about in the 8 pager is very relevant.
Cheers!
Rodney Rumford

By: Cam Beck

Cam Beck — Tue, 15 May 2007 18:17:09 +0000

Sean – Send them over… I can’t make any promises, but I’m very interested in what’s on your bookshelf.

By: Sean Howard

Sean Howard — Tue, 15 May 2007 17:33:06 +0000

Cam. That 8 pager is AMAZING! You SO rock for putting that together.
I am now compiling a list of the 32 books sitting in my “have to read” pile and sending them over . No pressure, dude. But if you could do a one pager for each that would make my millennium.

By: CK

CK — Tue, 15 May 2007 16:49:50 +0000

Thanks all, I’m about halfway through the book already and it’s a terrific system for ‘getting it to stick’. One of my faults is picking too many benefits…so it’s getting me to focus–also important is how we need to see the message from the audience’s standpoint (as we’re biased).
A heaping HUGE (!) thanks to Cam Beck, too, for putting together such a fabulous reference guide. Just as Dan Heath said, “You da man, Cam!” What I like through Cam’s piece is how much we can promote fellow marketers through these segments in addition to our great authors. The way I see it? There are just so many smarties that we can share the spotlight. Makes sense to me and makes value for all of us.