During a time when advertising in Hispanic media has been on the rise, Marketing y Medios, a VNU Business Media publication, has announced that it will cease to publish as a stand-alone magazine and will instead become a monthly Special Report in selected copies of Adweek, Brandweek and Mediaweek.
The move will be effective Jan. 2007. Circulation will increase significantly, according to the publisher.
The magazine will continue to publish features such as Agency of the Year and Media All Stars and “remains committed to the events that support these franchises,” according to a statement. However, founding editor Laura Martinez will be leaving the magazine.
The Marketing y Medios website will continue in its current form.
Related stories:
- ‘El Nuevo Dia Orlando’ Going Free, Increasing Circ.
- Hispanic Mag Market Holding Steady
- Tribune Co. Expands Reach of ‘Hoy Fin de Semana’
- New Spanish-Language Paper Launched in Idaho
- Mediaedge:cia, Bravo Group Launch Hispanic Division
- TNS: Ad Spend Up 4.1 Percent; Online, Hispanic TV Smokin’
- HD Digital Radio Boosts Hispanic Programming
- Ad Spend Outlook Upped for Internet, Outdoor, Hispanic
- Cell Phone Companies Seek Growth, Target Hispanics
- Univision, Telemundo Upfronts Spur Spanish-Language Ad Spending
- Hispanics Follow General Market in Education Category’s Unique Visitor Metric
- Ad Spending to Increase 5.4 Percent, Hispanic Network TV Tops List
- Number of Hispanic Radio Stations Climbs to Fifth Place
