Comments on: Marketing Vaseline for Men in a Woman’s Way

By: Neil Anuskiewicz

Neil Anuskiewicz — Sat, 11 Oct 2008 18:10:42 +0000

While even I have a few skin care products and agree with you that it can be marketed to me as a way to have better skin — not so much wink-wink.
I have to say that when you say, “Marketing Vaseline for Men in a Woman’s Way” you bring to mind certain things that men do alone, well, with the company of their fantasies. And I am sorry, every man who read that headline thought the same thing. Don’t lie, men, you thought the same thing as me.
But to change the subject, quickly, I will say you can market skin care products to me as improving skin and improving the look and feel. There is nothing particularly feminine about wanting good skin. And having a tough football player talking about it takes away the sort of wimpy stigma.
I would imagine that for some men going to the counter with skin care products is sort of like buying our first condoms — a bit awkward. If you have tough guys blazing the trail you can buy skin care products without nervous glances behind to make sure there are not a few Teamsters in line behind you with a case of Coors just behind your skin care products.
Now, you can proudly buy skin care products in front of the Teamsters…

By: Web 2.0 Marketer

Web 2.0 Marketer — Fri, 10 Oct 2008 15:05:50 +0000

Hi Andrea,
Men’s skincare has had a steady rise the past decade. Outlets like Ulta (which I am certain had a different treatment to their name a few years ago) have expanded their catering to men. Men’s skincare is big and the way they advertise the products to men is increasingly looking like what has traditionally worked for women.
Maybe the same teams that address women are working on these projects. I know from experience that women photographers, designers, writers and directors will create an output of work that is feminine scope — it’s just nature. I am sure there are many exceptions, but creativity comes from within.
-Levon

By: Thomas Tupa

Thomas Tupa — Thu, 09 Oct 2008 16:21:21 +0000

Very, very smart to tie the new brand in with ESPN and “manly men” like Michael Strahan. Also the pitch, “just 15 seconds” is an appeal to the objection that skincare takes too much time…