http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-to-kids-the-good-the-bad-and-the-truly-ugly Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/comment-page-1/#comment-21983 Ann Handley Fri, 21 Jul 2006 15:37:03 +0000 http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/#comment-21983 CK: Intriguing idea. I'd love to see that developed. JD: Exactly. Pop-Tarts. BTW, have you seen the Idols concert? Would seem like a fitting end to all your coverage all season long. Tom: No doubt the programs are effective. I have a 9-year-old who will finish watching a show and immediately ask, "Can I go on SillyRabbit.com?" (The General Mills breakfast cereal)...which leads me to... Dianna: Absolutely. Parents have to pay attention. Caroline already knows about Internet safety, spam, and "opting out." She does get Internet safety/technology in school, but I'd love to see some sort of media literacy program as well. CK: Intriguing idea. I’d love to see that developed.
JD: Exactly. Pop-Tarts. BTW, have you seen the Idols concert? Would seem like a fitting end to all your coverage all season long.
Tom: No doubt the programs are effective. I have a 9-year-old who will finish watching a show and immediately ask, “Can I go on SillyRabbit.com?” (The General Mills breakfast cereal)…which leads me to…
Dianna: Absolutely. Parents have to pay attention. Caroline already knows about Internet safety, spam, and “opting out.” She does get Internet safety/technology in school, but I’d love to see some sort of media literacy program as well.

]]> http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/comment-page-1/#comment-21982 Dianna Huff Fri, 21 Jul 2006 09:31:39 +0000 http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/#comment-21982 I've been following advertising to kids for awhile now because I have a 9-year old boy. He's online all the time. We have discussions -- all the time -- about what kinds of sites he should be visiting, what is advertising and what is not, giving out personal info, etc. Some of the advertising really impresses me. Legos, for example, lets kids download a free piece of software that lets them design things. But I'm not impressed by sites like Post Cereals that lure him in with games. As with anything, you have to pay attention -- and know what your child is doing online and how he/she is being marketed to. I’ve been following advertising to kids for awhile now because I have a 9-year old boy.
He’s online all the time. We have discussions — all the time — about what kinds of sites he should be visiting, what is advertising and what is not, giving out personal info, etc.
Some of the advertising really impresses me. Legos, for example, lets kids download a free piece of software that lets them design things. But I’m not impressed by sites like Post Cereals that lure him in with games.
As with anything, you have to pay attention — and know what your child is doing online and how he/she is being marketed to.

]]> http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/comment-page-1/#comment-21981 tom belford Fri, 21 Jul 2006 00:48:25 +0000 http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/#comment-21981 I'm a "cause marketer" working primarily with non-profits. Obviously these findings are important in substance to nutrition advocates. But there are important "technique" lessons here as well for all non-profits who seek to engage their constituencies via the web. Say what you will about their message, you've got to acknowledge the smart online engagement techniques employed by candy and snack food merchants ... tactics not limited in their effectiveness to kids ... or snacks! I’m a “cause marketer” working primarily with non-profits.
Obviously these findings are important in substance to nutrition advocates.
But there are important “technique” lessons here as well for all non-profits who seek to engage their constituencies via the web. Say what you will about their message, you’ve got to acknowledge the smart online engagement techniques employed by candy and snack food merchants … tactics not limited in their effectiveness to kids … or snacks!

]]> http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/comment-page-1/#comment-21980 J.D. Thu, 20 Jul 2006 15:47:04 +0000 http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/#comment-21980 There have been concerns going on over this for a while. I remember watching an HBO documentary on this very topic waaaaay back in 1991, back when TV ads were a thing of concern. If anything, it's only gotten worse. The question is, how effective would it be to train the kids against advertising? Obviously the advertisers are way ahead of us. I think Pop Tarts sponsoring the Idol tour is tres appropo, since most of the Idols are exactly that. (Pop tarts.) There have been concerns going on over this for a while. I remember watching an HBO documentary on this very topic waaaaay back in 1991, back when TV ads were a thing of concern. If anything, it’s only gotten worse.
The question is, how effective would it be to train the kids against advertising? Obviously the advertisers are way ahead of us.
I think Pop Tarts sponsoring the Idol tour is tres appropo, since most of the Idols are exactly that. (Pop tarts.)

]]> http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/comment-page-1/#comment-21979 CK Thu, 20 Jul 2006 15:08:09 +0000 http://www.mpdailyfix.com/marketing-to-kids-the-good-the-bad-and-the-truly-ugly/#comment-21979 Excellent post, Ann. Agree with your proposal of getting a co. to step up to the plate. The way it's best accomplished? Through a GROUP of companies stepping up to the plate and initiating ethical guidelines, much like the TV-ratings group (that established a taxonomy of kid-friendly rating criteria)...and then having a channel for consumers to write/e-mail those co's that aren't on the "better-marketing bandwagon". This would encourage (read: force!) better practices. The co.'s that initiate the programs? Best marketing program they could hope to implement! We consumers hold a special place in our hearts (read: wallets) for champions of such efforts. Excellent post, Ann. Agree with your proposal of getting a co. to step up to the plate. The way it’s best accomplished? Through a GROUP of companies stepping up to the plate and initiating ethical guidelines, much like the TV-ratings group (that established a taxonomy of kid-friendly rating criteria)…and then having a channel for consumers to write/e-mail those co’s that aren’t on the “better-marketing bandwagon”. This would encourage (read: force!) better practices.
The co.’s that initiate the programs? Best marketing program they could hope to implement! We consumers hold a special place in our hearts (read: wallets) for champions of such efforts.

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