Got swag? Tchotchkes? Are giveaways part of your marketing strategy, in hopes of creating an enduring impression?
I will make a public confession: I like swag. On the (now rare) occasions that I go to tradeshows, I love picking up interesting toys, tools, office supplies, and other goodies given away by vendors. And some of them make quite an impression – I still get regular comments every time I go to the gym in a Freshbooks t-shirt that has a blue tie screen-printed on the front!
I also like giving stuff away that, hopefully, will stand out. Recently, I sent clients and business partners jars of a particular BBQ sauce that I love, as part of a mini-campaign. It was memorable because it’s different – not merely another pen, hat, or post-it note.
Not long ago, a vendor gave away little earbuds with a retractable cord, perfectly suited for use at the gym. I used those things (and saw the company name being reinforced) multiple times every week. That’s effective swag-ger.
What about you? What have been the most effective giveaways you’ve used, or received? Let’s share some of the best ideas and resources we’ve seen for great swag in the Comments – I’m always looking for better ways to market, and I’ll bet you are too (otherwise you wouldn’t be visiting this blog)!