Comments on: Marketing Plans Before Business Plans

By: Freddiewit

Freddiewit — Mon, 31 Jan 2011 14:01:56 +0000

A business plan may not seem compulsory, but is definitely necessary even for the smallest business. Irrespective of how concise it is, a precise and good business plan will definitely help an entrepreneur check projected plans against actions and quickens adjustments and promotes an healthy business

By: nirmal shukla

nirmal shukla — Mon, 28 Jun 2010 12:53:03 +0000

hi,
I want to invest some money in max growth per year market plan.so please you suggest me.how can i ern from this.
regards
nirmal shukla

By: Jeff Paul internet marketing

Jeff Paul internet marketing — Wed, 30 Sep 2009 05:14:52 +0000

You can find immense options in favor of gaining maximum oline customers through search on Internet , this enable web traffic .

By: Jeff Paul Internet Millions

Jeff Paul Internet Millions — Sat, 21 Feb 2009 05:36:36 +0000

I find blogging one of the good ways of internet marketing. I have received a small number of visitors on my site especially from the sites where I commented their blogs.

By: Jonathan Kranz

Jonathan Kranz — Wed, 16 Jan 2008 12:56:13 +0000

Sometimes, even a narrowly defined copywriting assignment can shape business strategy. You might think, for example, that writing a tagline would be merely about finding the right catchy words. But in almost every instance in which I’ve been involved, the tagline process has aired conflicting visions of exactly what the business is and what it should be doing. Through the process, organization leadership is forced reconcile differences, focus on a position, and develop one coherent definition of business purpose. It can be quite a roller coaster ride…

By: Barbara Bix

Barbara Bix — Tue, 15 Jan 2008 21:08:50 +0000

Good points all. Here’s one more.While businesses may not need a formal plan, it helps to have an informal plan that at a minimum includes 1) objectives, 2) strategies –similar to the ones Mike lists in his posts–to support those objectives ranked in order of importance, 3)a set of tactical programs to support the strategies with target dates and accountabilities, and 4) a system for measuring results. Else, our experience shows that the urgent will supplant the important every time.

By: Tim Berry

Tim Berry — Tue, 15 Jan 2008 16:11:47 +0000

Very nice post. The marketing plan is the heart of a good business plan, and you make that point well. What I would add is that we shouldn’t confuse the plan, as a document, with planning, meaning strategy, direction, accountability, and implementation. While not every business needs a formal business plan document in the traditional sense, every business has much to gain in the planning and planning process, which is the management equivalent of navigation or steering.

By: Paul Barsch

Paul Barsch — Tue, 15 Jan 2008 14:52:28 +0000

I would imagine that companies w/o a business plan don’t have a lot of competition and/or are dominating a niche. It may take some time, but those niches with rich margins attract competitors and soon some of these PS firms will have to get serious about competitors, operational efficiencies and strategic planning.