What is Marketing Automation? What are the 4 methods of measuring website traffic? Find out in the latest episode of Marketing Over Coffee, a weekly audio program that covers classic marketing tactics and what’s new on the technology front.
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Show length 23:33
0:35 Implementing Marketing Automation
2:58 Stop answering your phone, use SpinVox for forwarding Voicemail
4:22 Google Reader shows subscriber stats
5:58 Rodgers and other ISPs Hijacking your browser and tracking you
10:10 Economic Downturn in an Election Year
11:15 Alex asks about website conversions
15:15 Web Analytics – Google analytics, mybloglog, Crazyegg. Heatmaps, UI and the Golden Triangle
17:30 Accounting for RSS feed in your stats – Feedburner, Partial vs. Complete RSS Feed. Analytics on the Server is also crucial.
20:12 Going beyond Analytics as a Service, Feedburner, and Server Side Analytics – writing your own tracking system so you can track sites that don’t allow analytics.
