http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-needs-to-prepare-for-the-distributed-web Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/comment-page-1/#comment-33247 Roy McCullum Tue, 25 Mar 2008 10:40:58 +0000 http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/#comment-33247 We invite you to visit new e-mail marketing blog site <a href="http://emailappenders.typepad.com/emailappenders_weblog/" rel="nofollow">http://emailappenders.typepad.com/emailappenders_weblog/</a> On the new blog site, you can discuss about your email marketing plan, email appending, email lists, Data append, append mail and strategies with other users and share their experiences. On the blog you can also discuss and find solutions to the problems of email marketing campaign. On the blog you will find new article and updates about email marketing to give you apply new finding in your email marketing We invite you to visit new e-mail marketing blog site http://emailappenders.typepad.com/emailappenders_weblog/ On the new blog site, you can discuss about your email marketing plan, email appending, email lists, Data append, append mail and strategies with other users and share their experiences. On the blog you can also discuss and find solutions to the problems of email marketing campaign.
On the blog you will find new article and updates about email marketing to give you apply new finding in your email marketing

]]> http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/comment-page-1/#comment-33246 Paul Dunay Sat, 09 Feb 2008 20:53:10 +0000 http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/#comment-33246 Loren Thanks for your response, I totally agree that you must have a closed loop system to accompany your distributed web applications. It is really great to hear that your Vtrenz platform can track where the prospect came from. Marketers will need this type of system to help them evaluate the effectiveness of their content. Loren
Thanks for your response, I totally agree that you must have a closed loop system to accompany your distributed web applications.
It is really great to hear that your Vtrenz platform can track where the prospect came from. Marketers will need this type of system to help them evaluate the effectiveness of their content.

]]> http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/comment-page-1/#comment-33245 Loren McDonald Thu, 07 Feb 2008 05:56:46 +0000 http://www.mpdailyfix.com/marketing-needs-to-prepare-for-the-distributed-web/#comment-33245 Great post Paul. As content about a company and its product and services is distributed around the Internet on blogs and social networks - marketers need to not only actively contribute and participate in this explosion - they need to track its impact. And we are seeing a number of new software/Web companies emerge that will help marketers distribute content and measure what is said about their brands. But in the end, particularly for B2B companies, marketing success usually requires that these content contributors/consumers (e.g., prospects) are driven back to the content that they control - their Web site. Which is where marketing platforms - such as the ones you mention and our Silverpop Vtrenz solution come in to play. Our marketing platform, for example, can actually track where a prospect came from - a specific blog for example, and then score the lead based on the assigned quality of that lead source combined with demographic and other information. Ultimately getting these leads from other content sites into the hands of sales people - or into lifecycle marketing programs is the real goal of this distributed marketing content. So yes, marketers need to jump in and participate in this "distributed content" - but they also need to have a "closed-loop" system of engaging and converting the resulting prospects in to leads and customers. Loren McDonald VP, Industry Relations Silverpop Great post Paul. As content about a company and its product and services is distributed around the Internet on blogs and social networks – marketers need to not only actively contribute and participate in this explosion – they need to track its impact. And we are seeing a number of new software/Web companies emerge that will help marketers distribute content and measure what is said about their brands.
But in the end, particularly for B2B companies, marketing success usually requires that these content contributors/consumers (e.g., prospects) are driven back to the content that they control – their Web site. Which is where marketing platforms – such as the ones you mention and our Silverpop Vtrenz solution come in to play. Our marketing platform, for example, can actually track where a prospect came from – a specific blog for example, and then score the lead based on the assigned quality of that lead source combined with demographic and other information. Ultimately getting these leads from other content sites into the hands of sales people – or into lifecycle marketing programs is the real goal of this distributed marketing content.
So yes, marketers need to jump in and participate in this “distributed content” – but they also need to have a “closed-loop” system of engaging and converting the resulting prospects in to leads and customers.
Loren McDonald
VP, Industry Relations
Silverpop

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