http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-metrics-rethinking-them-again Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/comment-page-1/#comment-36288 Joao Fri, 19 Sep 2008 19:16:26 +0000 http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/#comment-36288 Thanks Paul D! To emphasize the point drive by Paul B I think If you manage your leads in the same place you do your reporting, such as a Lead Response Management software it is easier to have that information on hand without actually wasting a lot of time on generating them. Thanks Paul D! To emphasize the point drive by Paul B I think If you manage your leads in the same place you do your reporting, such as a Lead Response Management software it is easier to have that information on hand without actually wasting a lot of time on generating them.

]]> http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/comment-page-1/#comment-36287 Paul Dunay Mon, 21 Jul 2008 19:08:37 +0000 http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/#comment-36287 Good point Paul B For us we gather customer retention metrics via a third party which is why it was not in my mind Good point Paul B
For us we gather customer retention metrics via a third party which is why it was not in my mind

]]> http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/comment-page-1/#comment-36286 Paul Barsch Mon, 21 Jul 2008 15:24:13 +0000 http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/#comment-36286 Paul, I liked your tiered system. I'll agree in B2B, new customers added, or increased wallet share is extremely important, but we should not forget the value of customer retention as a method of keeping those cash flows coming in. Paul, I liked your tiered system.
I’ll agree in B2B, new customers added, or increased wallet share is extremely important, but we should not forget the value of customer retention as a method of keeping those cash flows coming in.

]]> http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/comment-page-1/#comment-36285 Jeremy Mon, 21 Jul 2008 14:39:32 +0000 http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/#comment-36285 Good points here. I've taken a bit of a different approach based on my balanced scorecard background. Agree that sales is the only metric that counts, but look at correlating KPI's of 'social activity' to drive those. See here for how we're doing it on the site for Dan Pink's latest book: Johnny Bunko <a href="http://www.jer979.com/igniting-the-revolution/elusive-roi-metrics-on-social-media-hellip/" rel="nofollow">http://www.jer979.com/igniting-the-revolution/elusive-roi-metrics-on-social-media-hellip/</a> Good points here. I’ve taken a bit of a different approach based on my balanced scorecard background. Agree that sales is the only metric that counts, but look at correlating KPI’s of ’social activity’ to drive those.
See here for how we’re doing it on the site for Dan Pink’s latest book: Johnny Bunko
http://www.jer979.com/igniting-the-revolution/elusive-roi-metrics-on-social-media-hellip/

]]> http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/comment-page-1/#comment-36284 Chris Mon, 21 Jul 2008 14:07:59 +0000 http://www.mpdailyfix.com/marketing-metrics-rethinking-them-again/#comment-36284 I found this quite interesting. Really good one! I found this quite interesting. Really good one!

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