Comments on: Marketing Lessons: Riding Bubbles At Lehman Brothers http://www.mpdailyfix.com/marketing-lessons-riding-bubbles-at-lehman-brothers/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-lessons-riding-bubbles-at-lehman-brothers Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Claire Ratushny http://www.mpdailyfix.com/marketing-lessons-riding-bubbles-at-lehman-brothers/comment-page-1/#comment-47354 Claire Ratushny Fri, 05 Feb 2010 16:33:36 +0000 http://www.mpdailyfix.com/?p=21361#comment-47354 Good post, Paul. The French have a saying that I always keep in mind, because it applies to marketing and everything else in life: "The more things change, the more they remain the same." We humans who are bullish on business are eternal optimists and for some reason, we don't acknowledge natural business cycles; nor are we proactive enough to ward off possible problems, it seems. Rather, we are reactive, and usually we're a day late and a dollar short. While there are always outside factors beyond our control, there are many things we can do to run our own businesses with integrity, right? That means avoiding "get rich quick" schemes. It means being honest, transparent and owning up to problems and mistakes right away, not hiding things under the rug, so to speak. BTW: interesting quote from Keynes. Personally, I'm not a big fan of Keynesian economics. Good post, Paul. The French have a saying that I always keep in mind, because it applies to marketing and everything else in life: “The more things change, the more they remain the same.” We humans who are bullish on business are eternal optimists and for some reason, we don’t acknowledge natural business cycles; nor are we proactive enough to ward off possible problems, it seems. Rather, we are reactive, and usually we’re a day late and a dollar short. While there are always outside factors beyond our control, there are many things we can do to run our own businesses with integrity, right? That means avoiding “get rich quick” schemes. It means being honest, transparent and owning up to problems and mistakes right away, not hiding things under the rug, so to speak. BTW: interesting quote from Keynes. Personally, I’m not a big fan of Keynesian economics.

]]> By: Paul Barsch http://www.mpdailyfix.com/marketing-lessons-riding-bubbles-at-lehman-brothers/comment-page-1/#comment-47341 Paul Barsch Fri, 05 Feb 2010 15:13:32 +0000 http://www.mpdailyfix.com/?p=21361#comment-47341 Neil, thank you for commenting. I believe that understanding the business cycle (much less that business does cycle) are very important factors for marketers. You have it spot on, in that in the middle of a business cycle it seems the bad or good times will never end. They always do. And our decision making needs to reflect this reality, especially when we're making million dollar marketing budget bets (or in the case of Lehman - billion dollar bets.) Neil, thank you for commenting. I believe that understanding the business cycle (much less that business does cycle) are very important factors for marketers. You have it spot on, in that in the middle of a business cycle it seems the bad or good times will never end. They always do. And our decision making needs to reflect this reality, especially when we’re making million dollar marketing budget bets (or in the case of Lehman – billion dollar bets.)

]]> By: Neil Anuskiewicz http://www.mpdailyfix.com/marketing-lessons-riding-bubbles-at-lehman-brothers/comment-page-1/#comment-47140 Neil Anuskiewicz Fri, 05 Feb 2010 01:35:27 +0000 http://www.mpdailyfix.com/?p=21361#comment-47140 I remember a time when people actually predicted the demise of the business cycle itself. The business cycle replied, like Mark Twain, that reports of my death have been greatly exaggerated. During the real estate boom, I could not get a cup of coffee without over hearing 3 conversations about house prices and who could sell what for how much. Internet bubble, same. Now I have friends tell me that these hard times are here to stay. That seems no more justified than a boom with no end. It is good to live in the moment but worth remembering that today's Zeitgest is yesterday's old news. I remember a time when people actually predicted the demise of the business cycle itself. The business cycle replied, like Mark Twain, that reports of my death have been greatly exaggerated.

During the real estate boom, I could not get a cup of coffee without over hearing 3 conversations about house prices and who could sell what for how much. Internet bubble, same.

Now I have friends tell me that these hard times are here to stay. That seems no more justified than a boom with no end.

It is good to live in the moment but worth remembering that today’s Zeitgest is yesterday’s old news.

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