MarketingProfs

MarketingVOX: Marchex has acquired local/vertical search firm Open List assets and intends to deploy its content-aggregation, local-search and user-generated content technology across Marchex websites, writes ClickZ. “Our first order of business will be to roll out the Open List capabilities across the Marchex network of vertical and local websites,” Matthew Berk, Open List’s CTO, is quoted as saying. “We will concurrently be looking at developing additional verticals.”
The deal will help turn the thousands of domains that Marchex owns into actual content sites, with navigation, user reviews and other content rather than just advertising. Marchex has already enabled 31 local and vertical sites with Open List technology, including LasVegasVacations.com, 90210.com and NewYorkDining.com.
Marchex, which acquired contextual advertising provider IndustryBrains last year, will integrate its private-label contextual advertising platform into Open List to create site-specific and page-specific advertising opportunities.
Related stories:
_ IndustryBrains Launches Graphics-based Contextual Advertising Marketplace
_ Marchex Tests Local Sites with ZIP Domains
_ IndustryBrains Purchase a Smart Move for Marchex