Comments on: Logo Design: When ‘We’ Becomes ‘Me’

By: Brian

Brian — Tue, 15 Apr 2008 13:22:28 +0000

All the credit goes to the remarkable team at the Martin Agency ( listed in the New York Times story).
And, of course, to a good client.

By: Brian

Brian — Tue, 15 Apr 2008 13:22:15 +0000

All the credit goes to the remarkable team at the Martin Agency ( listed in the New York Times story).
And, of course, to a good client.

By: Brian

Brian — Tue, 15 Apr 2008 13:20:57 +0000

All the credit goes to the remarkable team at the Martin Agency ( listed in the New York Times story).
And, of course, to a good client.

By: Gwyneth Dwyer

Gwyneth Dwyer — Thu, 10 Apr 2008 13:29:05 +0000

Brian,
Thanks for stopping by. Hats off to you for incredible work.

By: Brian

Brian — Thu, 10 Apr 2008 11:08:57 +0000

Glad you like the work, Gwyneth. Now, let’s hope we can get as many people on board as quickly as possible!
And your support helps more than you might imagine.
Thank you.

By: Gwyneth Dwyer

Gwyneth Dwyer — Wed, 09 Apr 2008 18:49:46 +0000

Levon,
Yes, there’s a definite mass brand appeal here, and the wonderful logo design will certainly help encourage that. By displaying the We logo, people can happily align themselves with the cause.
Good people at Brick Marketing,
Thanks for the compliment. While the logo is certainly simple – I, for one, wouldn’t call it simplistic. Simple suggests easily understood, free of complications. Simplistic is elementary, silly, not well thought out.
It’s quite difficult to create something simple. It’s much easier to over-design, over-elaborate, gunk up.
The central goal of good design is to understand what to leave out. And this logo does just that

By: Brick Marketing

Brick Marketing — Wed, 09 Apr 2008 18:06:31 +0000

Nice article. Funny how one simplistic logo can make a big impression.

By: Levon Guiragossian

Levon Guiragossian — Wed, 09 Apr 2008 17:42:03 +0000

When I first read your blog title …. I thought the piece was going to be on how brands emulate each other with the whole “me too” syndrome. What your piece was really about was the ability for people to mass brand themselves.