MediaBuyerPlanner: Lenser & Associates has entered into an affiliate relationship and partnership with Millard Group Inc. to provide list management services to Lenser clients, and as a result will shut down its own list management division.
Lenser’s 12 list management accounts will now be handled by Millard, writes Direct Magazine, including Edmund Scientific, Bluestone, Crazy Shirts, For Counsel, High Country Gardens, Imagine the Challenge, King Ranch, Lehman’s Hardware, Montessori Services, Orion Telescope, Rejuvenation and Select Seeds.
Lenser will focus on providing other direct marketing services such as circulation management and consulting for catalogers and other direct marketers, as well as strategies for multichannel marketing.
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