MediaBuyerPlanner: LEGO Group’s North American division hopes to increase its competitiveness in the toy market by outsourcing its production, distribution and fulfillment operations.
According to DM News, LEGO Brand Retail Inc., the DTC sales division of Lego Group, will partner with PFSweb Inc. for order fulfillment for both its Shop at Home catalog and for its online store.
Orders will be fulfilled from PFSweb’s Memphis location beginning in April.
LEGO Systems Inc., the North American division of LEGO Group, has also signed a deal for distribution. Exel Inc. will distribute LEGO products to retailers in the U.S. and Canada.
Vahe Habeshian BIO
12.22.06
