Comments on: Laying the Groundwork for Successful Social Media http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=laying-the-groundwork-for-successful-social-media Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Swati http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-319285 Swati Tue, 29 Mar 2011 11:13:33 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-319285 Nice tips... I recently wrote an article about the steps for successful marketing- http://simplify360.com/blog?p=86 Another tip would be to customize the message to suit the social networking site and keeping in mind the target audience. Nice tips… I recently wrote an article about the steps for successful marketing-

http://simplify360.com/blog?p=86

Another tip would be to customize the message to suit the social networking site and keeping in mind the target audience.

]]> By: fussball http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38592 fussball Tue, 03 Mar 2009 01:10:32 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38592 Gute Arbeit hier! Gute Inhalte. Gute Arbeit hier! Gute Inhalte.

]]> By: Daria Steigman http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38591 Daria Steigman Fri, 05 Dec 2008 20:50:01 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38591 Hi Amber, Terrific post about laying the groundwork before you dive into the social media fishbowl. I particularly appreciate your advice to "invest behind the firewall." Employees are your best brand ambassadors -- but only if you clue them in to what you're hoping to accomplish and how they can help. Best, Daria Hi Amber,
Terrific post about laying the groundwork before you dive into the social media fishbowl. I particularly appreciate your advice to “invest behind the firewall.” Employees are your best brand ambassadors — but only if you clue them in to what you’re hoping to accomplish and how they can help.
Best,
Daria

]]> By: Laura Koether http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38590 Laura Koether Fri, 05 Dec 2008 14:58:41 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38590 Nice post, you hit from all angles. My company has really embraced social media, heck, that's why I was hired! We blog, comment and participate, and are on some social networks. I think we are doing pretty good, but I want to get more involved with our customers. I agree your customer service department has to be "like a well oiled machine," and I hope all of our customer success team are connected with their customers on LinkedIn. I recently got a list of all our customer contacts with the hope we can see where they are...ie Twitter, Facebook, LinkedIn. Nice post, you hit from all angles. My company has really embraced social media, heck, that’s why I was hired! We blog, comment and participate, and are on some social networks.
I think we are doing pretty good, but I want to get more involved with our customers. I agree your customer service department has to be “like a well oiled machine,” and I hope all of our customer success team are connected with their customers on LinkedIn.
I recently got a list of all our customer contacts with the hope we can see where they are…ie Twitter, Facebook, LinkedIn.

]]> By: Alan Wolk http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38589 Alan Wolk Tue, 02 Dec 2008 16:46:10 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38589 Excellent on all counts. One thing I'd add: if your product is not up to snuff-- if what you're finding is a general level of dissatisfaction and unhappiness-- don't shoot the messenger. Realize that in today's world it's easier to build a better product than to try and mask a shoddy one. Excellent on all counts.
One thing I’d add: if your product is not up to snuff– if what you’re finding is a general level of dissatisfaction and unhappiness– don’t shoot the messenger. Realize that in today’s world it’s easier to build a better product than to try and mask a shoddy one.

]]> By: Katie Morse http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38588 Katie Morse Tue, 02 Dec 2008 15:04:23 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38588 I think "investing behind the firewall" is a first step. Educate about social media and the impact to the business as a whole before focusing on fixing your service departments or engaging with your chosen platforms. Listening should come before it all. I think “investing behind the firewall” is a first step. Educate about social media and the impact to the business as a whole before focusing on fixing your service departments or engaging with your chosen platforms.
Listening should come before it all.

]]> By: Stuart Foster http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38587 Stuart Foster Tue, 02 Dec 2008 14:54:28 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38587 Social Media can be a double edged sword for a lot of companies...especially if they do not truly understand what they are getting themselves into. I definitely agree with Sarah's point that you can't just throw any old person into the maelstrom...you need someone who is familiar with the media (and the message). Without that knowledge...your groundwork, could fall flat. Definitely great advice though for beginning a sojourn into social media. Social Media can be a double edged sword for a lot of companies…especially if they do not truly understand what they are getting themselves into. I definitely agree with Sarah’s point that you can’t just throw any old person into the maelstrom…you need someone who is familiar with the media (and the message). Without that knowledge…your groundwork, could fall flat. Definitely great advice though for beginning a sojourn into social media.

]]> By: Sarah Fowler http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/comment-page-1/#comment-38586 Sarah Fowler Tue, 02 Dec 2008 14:17:53 +0000 http://www.mpdailyfix.com/laying-the-groundwork-for-successful-social-media/#comment-38586 It's also important that the person who does social media is really familiar with the medium. You can't toss just any customer service representative or just anyone from the marketing department into social media to represent your company. They need to be familiar with communicating through these channels as well as an expert on both your company and customer service. It’s also important that the person who does social media is really familiar with the medium. You can’t toss just any customer service representative or just anyone from the marketing department into social media to represent your company. They need to be familiar with communicating through these channels as well as an expert on both your company and customer service.

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