MediaBuyerPlanner: LatinAmerica Broadcasting, a Spanish-language TV broadcaster, is moving into 22 new markets thanks to a new agreement with Equity Media Holdings.
The broadcaster has affiliates in key Hispanic markets, including Dallas-Fort Worth, Phoenix, Austin and San Antonio. The new carriage agreement will allow it to reach audiences in Atlanta, Las Vegas, Salt Lake City, Denver, Seattle, Portland and parts of California and Florida, writes MediaPost.
Overall, the broadcaster reaches 17.4 percent of the U.S. Latino population between the ages of 18 and 49.
The company hopes to reach 40 percent of the Nielsen DMA coverage by the beginning of 2008, and 70 percent within the next two years.
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