MediaBuyerPlanner: Eastman Kodak will consolidate its global media buying and planning activities at one agency. Kodak’s creative, handled by WPP’s Ogilvy & Mather in New York, is not part of the review.
Several shops currently handle Kodak’s media business including Aegis Group’s Carat and WPP Group’s MindShare. Kodak is not in discussions with any agencies beyond its current network, Adweek reports.
Kodak’s domestic media spend was $90 million in 2005, down from $205 million three years earlier.
Vahe Habeshian BIO
08.21.06
