In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
Key takeaways:
- A CMO’s job is to set the tone for everyone—externally and internally.
- Get the outside world to see your brand in fresh, different ways.
- Get your internal workforce to believe that they can move mountains.
- Bonus self-deprecating comment: “I make our batteries look good.”
Tags: Leadership, Marketing
I love how Jeff phrased what he sees as his job, “to create tension [both internally and externally].” To make people think differently.
Nice interview, Kevin!
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This post was mentioned on Twitter by PerkettPR: Kodak CMO advice to Marketers: Ruffle Feathers & other reasons why tension creates success via @MarketingProfs http://bit.ly/8ZTIxU...
I love this!! From someone who has ruffled a few feathers during my career – albeit without Jeff’s salary, fame, or size – I am all for getting things to move forward. He’s so right. No one’s going to die as a result of trying things a different way. Yay, Jeff! Thanks, Abe.
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