While not a car expert, I do understand that the engine’s air filter serves a critical function. It prevents debris, dirt, and dust from getting inside your engine. Without a filter, your engine gets clogged, engine performance is diminished, and it takes more fuel to power it.
Hopefully your brand engine is equipped with filters. If not, get some immediately.
Brand filters are the test questions to ask when making decisions that will affect your brand.
These filters need to be checked on a regular basis to ensure they’re still working and appropriate.
- Should we do a line extension?
- Should we lower our prices to compete with the competition?
- Should we discount? Sometimes? Ever?
- Should we hire this person?
- Partner with that company?
Sometimes these filters are only installed in the mind of the founder or company leader. However, unless the rest of the employees are fitted with the same filters, that gunk will find its way into your brand and its performance will be diminished.
If you don’t have filters, get them. If you’re using them, check them.
Hi Paul,
Great thoughts
One filter that you may wish to add to your list is: How well developed is my USP?
Is it still powerful enough?
Have my competition caught up?
Do I need to develop a new form of uniqueness to maintain my market position?
Totally agree, Andee.
And the list of filters will differ based on each company’s needs.
What’s right for you, may not be right for me.
Thanks for your comments! – Paul
You make a good case for employee empowerment, Paul.