MediaBuyerPlanner: Katz Media Group has purchased an internet ad sales company that will allow advertisers to deliver ads across hundreds of station websites, via a variety of interactive ad formats.
The purchase of Net Radio Sales – to be renamed Katz Net Radio Sales – is Katz’s biggest digital investment to date, writes MediaPost. Advertisers will be able to buy both targeted and run-of-network campaigns.
Net Radio Sales currently offers advertisers the ability to reach listeners of more than 1,000 internet radio streams – both broadcast and internet-only – for a total of 5 million listeners per month.
Katz Net Radio Sales will be led by Jennifer Lane, the current president and founder of Net Radio Sales. Lane is widely considered one of the most prominent experts in internet radio, dedicated to the use of precise data for audience and campaign measurement to benefit the industry and the advertiser, according to Katz.
A recent report from Arbitron and Edison Media Research indicates that 11 percent of the total U.S. population listens to internet radio each week. Listeners tend to be more affluent, with a household income of more than $100,000 per year.
Related stories:
- Webcasters Play Sounds of Silence to Protest Copyright Hikes
- Internet Listening to AM/FM Radio Stations Soars in Fall 2006
- Internet Broadcasters Catch a Break, Get Two-Month Extension on Fees
- Internet Radio Booms, Mostly Thanks to Terrestrial
- Internet Radio Audience Jumps 50 Percent
