Social media is playing a growing part in the recruitment process in all professions. So, if you aren’t already social, you’d better get working on it. Not doing so will leave you looking out of touch, and you’ll miss out on a number of potential job opportunities.
Recruitment experts in the marketing sector say that having a professional profile online is just as important today as attending job fairs, fact-to-face networking, and sending out resumes. However, just having social media profiles isn’t good enough. You need to ensure that all these profiles are consistent with each other and that they show you in a professional, trustworthy, employable light.
Company Career Sites
You can stay in touch with the latest job information and related news by connecting to the social channels of companies that you would like to work for. If you follow the Twitter feed for @accentureukcareers or @saatchilondon, for example, then you’re tapping directly into what these companies are doing commercially, what’s happening with their recruitment campaigns, and what kinds of people they want to hire. If you get to the interview stage, you’ll know a lot about the company and have plenty to talk about.
Specialist Job Boards’ Social Channels
Specialist recruitment websites are still the most obvious place to look for jobs. Those sites usually have social profiles too. For example, Simply Marketing Jobs has a Facebook page, Twitter feed, and LinkedIn Group to join. Job seekers connected to these channels open up new opportunities for themselves, become visible to employers, and learn more about the industry they work in. Industry news and careers advice, from resume-writing tips to interview techniques, will also be fed through these channels—all useful material to tap into if you are serious about landing that dream marketing role.
Have You Tidied Up Your Facebook Page?
Will your Facebook profile impress or disturb? It is well worth searching for yourself on Google and seeing what comes up. You may need to ask friends to take down images of you or comments you sent them. Naturally, everything on Facebook will be a reflection of you as an individual and future employee, so make sure you remove the dodgy party photos and any cryptic or unpleasant comments. Create your online Facebook profile very carefully, connecting with the right people and making comments that do you justice.
Twitter is a fantastic way to connect directly with recruiters. Employers and job sites tweet job openings, and job seekers can use the micro-blogging service to publicize their job searches and talk about their skills. You need to sign up to Twitter and link your profile to any other social media sites that will give more information about yourself. Then you need to carry out extensive Twitter searches, and begin following recruiters. You can communicate with them directly when you have something impressive to say to make yourself stand out from the rest.
Make LinkedIn Work for You
Whether you’re interested in working for Mars, Amazon, Unilever, or Virgin Holidays, connections are to be made via this fast-growing professional networking site. Recruiters in the marketing industry are already using LinkedIn to source suitable candidates.
So if you haven’t already, make sure your profile is up to date and completely filled in. It will be worth including personal recommendations from people you have previously worked with. You should also make sure you are using all the relevant keywords that will make you stand out in your sector.
Optimize Your Google Plus Profile
Optimizing your Google Plus profile can increase your visibility to employers. It’s important to include industry-related keywords so you appear in relevant searches.
Try to use the Circles feature on the Google+ network to connect with influential people in your industry. Start by adding those people who are already employed in your target companies. Participate in their conversations to attract attention, and with some careful thought you can begin to grab the attention of companies or employers.
Start blogging about yourself and your personal areas of interest as this could be a great way to prove you’re an ideal candidate for a specific marketing job. Having a regularly updated blog site will bolster your online presence and get you noticed in the job market. It will also prove that you have energy, commitment, and tenacity, which are attractive personality traits in the eyes of recruiters.
What other tips would you add?