MediaBuyerPlanner: Jeep is celebrating its new lineup of seven models with an integrated marketing campaign that includes a brand new tagline, the brand announced today. The outdoor portion of the campaign shows oversized outdoor items – such as a soccer ball, a picnic basket, an inner tube and six others – equipped with wheels, along with the slogan, “Have fun out there.”
The “fun wheels” portion of the campaign will use billboards in 12 cities, along with bus wraps and other out-of-home placements, in the first of what will be a three phase marketing plan rolling out this summer. The first phase also includes an online component and four 15-second TV spots.
The 12 cities include: San Francisco/Oakland/San Jose, Los Angeles, Philadelphia, Washington, D.C., Miami/Ft. Lauderdale, Denver, Baltimore, Boston, Detroit, Dallas, and Chicago.
The second phase of the campaign will break in July with two television ads on all of the major broadcast and cable networks, plus magazine ads in Go, Maxim, National Geographic and Fortune, to name a few. Phase three will break in August with another television ad.
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