MediaBuyerPlanner: Sportskool, a VOD channel from Rainbow Media, has signed an integrated marketing deal with Jeep for its new Patriot model.
Patriot will be incorporated into the channel’s Action Sportskool programming block, which focuses on learning sports such as skateboarding, snowboarding, BMX biking and skiing, and will also get a brand mention at the top of the block, writes MediaPost. A 15-second Jeep spot will be on the start-up menu for the channel, and a number of lifestyle facts will air during each lesson.
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