MarketingVOX: Jeep and Marvel Comics have partnered for a campaign that asks customers to write their own comic book starring a Jeep Patriot.
Consumers can visit PatriotAdventure.com to suggest their own storyline as the online cartoon drama develops, writes Brandweek (via MediaBuyerPlanner). Those whose storylines are used will get credit as co-authors in a 28-page book to be published this spring.
The Patriot is aimed at young professionals in their twenties to early forties with a household income of $65,000 or more. Marvel’s core demographic is men in their twenties.
The first five pages of the comic were online Thursday of last week; readers can give input on pages to follow.
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