MediaBuyerPlanner: Jeep and Marvel Comics have partnered for a campaign which asks customers to write their own comic strips starring a Jeep Patriot.
Consumers can visit PatriotAdventure.com to suggest their own storyline as the online cartoon drama develops, writes Brandweek. Those whose storylines are used will get credit as co-authors in a 28-page book which will be published this spring.
The Patriot is aimed at young professionals – aged twenties to early forties – with a household income of $65,000 and up. Marvel’s core demographic is men in their twenties.
The first five pages of the comic go online today (Thursday); readers can give input on pages six and seven.
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