MarketingProfs

MarketingVOX: JC Penney has launched a desktop widget that brings deals and content directly to consumers, reports AdWeek.
Developed by independent T3 in Austin and widget company Skinkers in London, the widget streams deals, gives fashion tips twice weekly, and acts as a personal planner.
Though Web-based widgets are all the rage, JC Penney decided on the “old school” desktop widget as it was more appropriate for the core demo of women 25-55.
Other brands launching widgets include Honda, which made one that brings real-time traffic conditions to the desktop, and Southwest Airlines, which “dings” flight deals to the desktop.
Related stories:

• JCPenney Turns Its Sales Around through E-Commerce
• Penney Launches Image-Makeover Campaign