There are some people who naturally lack the capacity to spew BS: Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. Chris Brown. And Jason Falls.
You might say it’s good branding that the term “no bullshit” conjures up, for me, Jason Falls. But actually, it’s just the truth.
Which is why I want to tell you about three things Fallsian. One in print, one in person, and one online:
1. His brand-new book. No Bullshit Social Media: The All-Business No-Hype Guide to Social Media Marketing (Pearson 2011). I haven’t read it yet, because Jason apparently couldn’t be bothered to mail me a review copy and inscribe something sweetly gratuitous in it … Nonetheless, I’m really looking forward to it.
(I’m kidding, by the way. I actually ordered it from Amazon and am waiting for it to arrive in the same drooling, fevered state with which my spaniel anticipates his daily harassment of the UPS delivery guy. Anyway, Jason would never inscribe gratuitously—see the first paragraph.)
I am already feeling inclined to like No Bullshit Social Media. Why? Because the best kind of content is the kind that speaks directly and honestly, and clearly Jason and Erik do:
“Social Media is no longer about chatting with your friends. It’s about driving business. …. The book disproves the myths and knocks down the excuses, and shows you the biggest reason why your business needs social media: because you want to make money.
“The book is not about ‘ROI’ though. It’s about what you’re going to get out of it in real, practical terms.”
(“Real” and “practical,” by the way, are another way of saying “no bullshit,” although the title would be less compelling if they called the book “Real and Practical Social Media.” Of course, the most delicate among you might disagree, saying that the title is unnecessarily crass and even a smidge offensive. I can’t say you don’t have a point; it’s definitely a title that takes risks. But in my professional opinion as a long-time writer and editor of business content, it was a risk worth taking.)
2. His workshop in my hometown. Specifically, the one he’s organizing with Awareness next month. It’s a day of “No BS” intensive learning on Monday, October 17, featuring Altimeter Group analyst Jeremiah Owyang, Shift Communications principal Todd Defren, Location-Based Marketing for Dummies co-author Mike Schneider, social media marketing expert DJ Waldow and Social Fresh founder Jason Keath along with me and C.C. Chapman, my Content Rules wubby. (You can see a quick video C.C. and I did with Jason here.) Because Jason is a FOMP (Friend of MarketingProfs), he’s generously offered a $75 discount to MarketingProfs readers (use the code MPROFSVIP) if you can make it.
3. MarketingProfs U Content Marketing Crash Course. OK, so Jason is only a small part of the amazing 14-class course that is the November MarketingProfs U Content Marketing Crash Course, which includes the likes of Nancy Duarte, Jay Baer, Erika Napoletano, Ardath Albee, Mack Collier, Joe Pulizzi and a bunch of other smarty pants (oh, and me). Jason will give a blueprint for how to plan, launch, and measure your content efforts. If you’re someone who is charged with planning, executing, and measuring a content plan for your company, this course will suit your needs nicely. It takes place November 3-18. See the full list of classes and the all-star lineup.
See you at these two events, I hope!